Restaurants, Bars, Clubs and Nightlife in Seoul, Korea

Your Guide to Premium Nightlife in Seoul

In Korea, Cafés are a dime a dozen. You can’t walk a block without seeing a Coffee Bean or a Tom & Tom’s. Although you can find huge corporate chains on every block, the smaller, more intimate cafes can often be hard to find, especially if you are unfamiliar with an area. In the last few months, I have found some very unique and upscale cafes which are well worth the extra dollar or two for a good cup of coffee. My favorite has been Baek Eok (100억), which means 10 billion in English.

Located down a side street near Gangnam Station, it is far away from the hustle and bustle of the crowded streets and sits atop a hill. BaekOek reminds me more of a chateau rather than a café. The outdoor portion of the café has tables with white umbrellas and small bushes around the exterior. The indoor portion is divided up into two levels. Each level has several different sections for different levels of comfort and feel depending on your needs. Because of this, I find it to be optimal “first date” café.

Top floor of 100 Eok (10 Billioin) Cafe @ Gangnam

On the bottom level, there is an area that is very casual with LCD TVs and concrete walls, allowing you to be yourself and not feel to restricted or pressured by the atmosphere. On the bottom and top level there are couches with tables separated from each other with screens. This is an excellent place for couples or when you are thinking about taking it to the next level. There is also another section on the top level which is casual. Although I think this is an excellent first date café, they also have a business area. It comes complete with a display of the BaekOek Bank which is a vault full of money.

After looking around the café, I chose to sit in the casual section on the bottom level. MNet was being played on the LCD screen as I looked over my menu. The café had a large selection of beverages. There was tea that ranged from Green to Assam with approximately 14 different varieties. They also had a myriad of hot coffee, iced coffee, specialty drinks, smoothies, wine, and beer. The food items were essentially cake and waffles.

As I perused the menu, the New York Cheesecake caught my eye along with the Hazelnut Coffee and the Rooibus Tea. The tea was served in a small flower-laden tea pot and the coffee served similarly in a tall flower-laden cup. The cheesecake arrived at the same as the drinks.

To my surprise, a waffle with whip cream also appeared on my table. It was complimentary and comes with every order. The coffee was not too sweet, not too bitter, and had just the right amount of hazelnut syrup added to it. The Rooibus Tea was of excellent quality and seemed fresh. Excited about the beverages, I decided to try the deserts. New York Cheese cake is usually made with a very high percentage of cream. Because of this, it is usually smooth and light. Even at low temperatures, it will stay soft. However, the New York Cheese Cake that was served to me was a little bit gritty. It also seemed to actually have a cheese flavor. This was more like a Pennsylvania Dutch style rather than New York Style. Disappointed with the cheesecake, I tried the waffle. The waffle was not warm and a bit hard. However, it was free. I’m guessing that because the waffles are free, they mass produced them in the morning and reheated them as necessary (this is typical from restaurants when producing large quantities of food although not a good business practice).

Service was very good. The tables were constantly monitored by a suited Maitre d’ who sent one of his staff to attend to anyone whose water was not full, when they needed more napkins, or just to see how things were. The staff was professional and courteous. Although I was not dressed quite as professionally as most of the other customers and I was a foreigner, they were genuinely interested in making me happy and even had a short conversation with me as I left. In my opinion, good service is extremely important on a first date which is why I will recommend this café to anyone who is single in Seoul or anyone looking to relax with their other half.

The Good

  • Excellent service
  • Different styles of atmosphere for each seating area
  • Quality beverages and a wide selection, and free mini waffle
  • Foreigner friendly

The Bad

  • Food isn’t exactly as described
  • Walking up the hill to get to the cafe can be a hassle. Especially during winter when it gets slippery.

Phone

  • 02.568.7788

Address

  • 서울특별시상남구역삼동618-11 100억카페

Directions

  • Get out at Exit #7 at Gangnam Station (Line #2) and walk straight until you see CGV building.  Make a right at the alley just before CGV building and walk uphill for 3-5 minutes.  You will see several cafes aligning the hill and Baek Eok Cafe is on your right.

Map
Google Map from Gangnam Station Exit 7:
View BaekEok Cafe Directions in a larger map



2nd, 3rd and 4th pictures are taken from BaekEok Cafe Website.  The rest are taken from this Korean blog.

  • Tingen

    lol nice. i should be there. the price is not expensive at all. thanks god.

  • mihal

    One of the better cafes that’s not totally overcrowded in gangnam. i prefer Namu cafe right opposite to it though. it’s much smaller, probably louder, but i like the interior more.

  • Misook

    Thank you for writing about this cafe!!! This place look very pretty. Next time, I will try coffee here. I like map too i know how to find this cafe!

  • marginalerror

    mmm never been to this side of kangnam before, only been around NB and Harlem side. i’ll check this part of the place next time i’m around, which will be tomorrow! how late are they open?!

  • 4nonymous

    good article, i have no choice but to check out where team seoulgrid commands!

  • RainDropz923

    Finally some cafe that is NOT starbucks or TOM n TOMS or HOLLYs or COFFEE BEAN or PASCUCCI or DE CHOCOLATE! lol

  • Trish

    Go team Seoulgrid! Now you guys covering cafes too! You’re gonna take over Seoul, aren’t you? Thanks for the article Michael. ^^

  • Richard

    @RainDropz923 you forgot about Cafe Bene, Coffine Gurunaru and Angel-in-us Coffee! haha

  • Richard

    @mihal, Misook, 4nonymous & Trish: Thanks guys! I’m glad you guys are finding the articles useful! also feel free to make recommendations for new venues!

  • Kerry

    Actually, I think you should start reviewing more cafes. I really like cafes but this is the first cafe entry I have seen.

  • Richard

    Kerry, that’s what we are going to do. We’re gonna write about smaller or obscure cafes that need to be exposed! If you have any recommendations for nice or hidden cafes in seoul let us know!

  • Christine

    Actually Michael, don’t know about this place. It looks pretty nice from the outside, love the white mansion look it has. But I just can’t stand their sign. Their neon display that says 100 억 seems like it is more suitable for a galbi barbecue place than a nice cafe.

    Also, not sure about a mannequin of an American football player standing near the entrance… what does that have to do with ANYTHING? I feel like their decor, inside and outside, is put together rather randomly without a central theme (the misplaced football player highlights this).

    One could say compartmentized decor offers many different settings… sure, but another way to look at it is to say it doesn’t have any theme to it, and it feels like mumbo jumbo of interiors mashed together.

    Don’t get me wrong, I like this cafe. I’m just being picky now. I just feel like they invested so much money into a cafe of this scale, it just bothers me that they didn’t go the extra mile to make it even nicer than it is now.

  • Mark

    I’m glad you reviewed this place. I used to go here and it was fairly empty considering how nice it was.

  • Mina

    actually this street has lots of really nice cafes. if you walk in and its not your thing just try the next one!

  • http://www.korea.360fashion.net Tingen

    pls upload more cofe reviews~~~

  • Jonathan

    I’m very appreciative of the addresses in Korean. Makes for much more accurate navigation and (with some light studying) proper pronunciation.

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