Moet Hennessy is introducing a new line of Belvedere, premium-grade vodka well-known amongst clubbers and bar-goers of the world this July. Belvedere 1X is Belvedere Pure’s fashionable twin, targeting high-end consumers in the trendiest clubs around the world. Belvedere 1X is a blended vodka made from 9 different flavors including guarana, eucalytus, black cherry, ginseng and etc. Moet Hennessy aims to set a new standard in vodka market, calling their newest line of Belvedere “prestige-grade” vodka.
The electric pink graffiti design imposed on black background definitely screams everything club-and-lounge. Andre, the designer behind Louis Vuitton Monogram conceptualized the bottle as well as Belvedere 1X’s character, Mr. 1X (see after the jump.)
I actually got a chance to taste it. The one I had was 100 proof (50% by alcohol volume), but commercial version of 1X will be 80 proof. When I drank it chilled it was a fuse of herbal blast of energy and pink lasers.
Read more, see more pictures, view invitation and map to the venue after the jump.
I have to give them props for trying something completely new. If you call Belvedere Pure (the original version) a pristine and unpoluted essence of vodka, Belvedere 1X would be more of… Belvedere Pure on LSD.
What does it mean? Figure it out on July 3rd on Belvedere 1X Launching party at Club Function inside Macaroni Market!
